The Story Behind Avocet Recruitment: A Name with Meaning
When Russell Gale and Mark Sommerville founded Avocet Recruitment Ltd in 2017, they wanted a name that was unique to the South West and deeply connected to the local area. Rather than opting for a generic recruitment agency name, they looked to the natural world for inspiration.
Russell, who often spotted Avocet birds during his commute along the Exe Estuary, saw them as a symbol of resilience and adaptability, qualities that align perfectly with recruitment. This vision laid the foundation for what has now become a leading recruitment agency group in the South West.
The growth of the flock
With the incredible success of Avocet Recruitment Ltd, the expansion into specialist divisions began.
The Avocet group grew from Avocet Recruitment Ltd to Avocet Legal Careers and Avocet Commercial Careers.
Read more about the inception story here.
Avocet Recruitment Ltd
Specialist recruiters into the construction industry for freelance and permanent staff
Avocet Legal Careers
Established in late summer 2023, focusing on legal recruitment across the South West.
Avocet Commercial Careers
Launched in early 2024, dedicated to placing temporary and permanent office professionals
These additions reflect Avocet’s commitment to connecting local businesses with top talent
while maintaining a personal, tailored approach to recruitment across multiple sectors
The Avocet Bird: A Symbol of Devon’s Landscape
The Avocet is more than just a name, it’s an integral part of Devon’s natural heritage. Here are some fascinating facts about this elegant bird:
- A Devon Icon – Avocets gather along the Exe Estuary, (pictured here courtesy of Andy Hay – rspb-images.com) particularly between Turf Inn and Topsham, during the winter months.
- The Avocet Line – The train route from Exeter to Exmouth is named in their honour.
- A Conservation Success Story – Once extinct in the UK during the 19th century, Avocets made a triumphant return when beaches were flooded in the 1940s as part of wartime defence strategies.
- Historic First in Devon – In 2023, the same year Avocet Legal was launched, the first-ever Avocet chicks were recorded in the county.
- Symbol of Protection – The RSPB adopted the Avocet as its emblem, signifying conservation efforts and resilience.
The Avocet Spirit in Recruitment
The Avocet bird embodies key values that also define the Avocet recruitment group in Devon:
Why Choose Avocet for your recruitment?
Choosing the right recruitment partner can make all the difference in securing top talent or finding the perfect role. At Avocet Recruitment, we combine deep industry expertise with a people-first approach, ensuring that both employers and candidates receive a tailored, supportive experience. Our team understands the challenges of hiring and job searching, and we work closely with businesses and professionals to create lasting, meaningful placements that benefit everyone involved.
Specialist Knowledge
Deep expertise in construction, legal and commercial recruitment
Tailored Approach
We prioritise quality matches over volume-driven hiring
Local Commitment
Strong connections with businesses in Devon and the wider South West region.
People First
We don’t just fill roles; we help professionals find careers that truly fit their ambitions and lifestyles
At Avocet, our name represents more than just a brand, it’s a reflection of our mission, values, and dedication to the South West. Just as the Avocet bird has overcome challenges and thrived in its environment, we are committed to helping businesses and professionals grow, succeed, and soar to new heights.
If you’re looking for a recruitment partner that truly understands the South West job market and puts people first, get in touch today to find out how we can support you.
The Story Behind Avocet Recruitment: A Name with Meaning
